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Holiday 2017

The Centre of Style

Avion Holiday Boutique

Arrives Nov 18

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Assistant Store Manager



Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. We have huge growth plans for our Direct Retail portfolio which include Global Flagship, Local Flagship, and boutique stores where the Store Manager and their team will be responsible for creating a seamless and consistent Dyson Experience to capture the hearts and minds of our owners. We are looking for creativity, a free thinker, and someone who knows how to use their retail space to educate and excite people about technology and our machines.


As part of the store leadership team, you will ensure a balance between People, Operations, and Social Engagement. Your role will play an integral part in building team capability through training and development, fostering a strong coaching culture. You will leverage your business acumen to create and execute actionable plans to manage controllables, while driving key metrics. You must be an enthusiastic champion for the reputation inside and outside Dyson, committed to establishing an iconic experience.


• Support Expert and Stylist on-boarding, launches, and on-going learning by establishing strategy for execution of training materials
• Create a culture of consistent feedback through in-the-moment coaching, performance conversations, and follow up
• Invest in team development by identifying and addressing opportunities for growth
• Support daily operations and customer experience through scheduling and payroll controls

• Develop strategy from business analytics to achieve sales and experience expectations
• Support customer experience and sales by accurately managing inventory and supply levels
• Ensure compliance of all operating policies and procedures
• Implement strategy for upholding Dyson visual standards

Community Engagement
• Ensure customer satisfaction throughout the Dyson experience, leveraging available data to measure performance and affect change
• Drive in-store engagement by scheduling and building team mastery of Expert Workshops
• Build Dyson reputation through flawless execution of community events

Skills and Experience Required:

• Minimum of 5 years of experience in a customer-facing, retail setting required
• 2+ years of retail management experience required
• Bachelor’s Degree strongly preferred or equivalent experience required
• Experience in leading sales and operations in a retail store required
• Experience managing a P & L strongly preferred
• Experience working with or in a premium or luxury brand strongly preferred
• Bi-lingual language proficiency is a plus
• Ability to understand the Dyson brand and uphold its integrity
• Must be a highly motivated, enthusiastic team player, driven by creating an innovative customer experience – directly and through a strong team
• Ability to motivate, inspire, and lead a growing team in an ever-changing business environment
• Dynamic, driven, energetic, engaging; ability to think analytically and drive results
• Excellent written and verbal communication skills with all audiences and levels of leadership
• Strong organizational skills, able to deal with multiple tasks simultaneously
• Ability to work a varied schedule including nights, weekends, and holidays if needed
• Ability to lift, push or pull up to 30lbs • Ingenious – An innovative yet objective thinker


In partnership with your Store Manager, you will be responsible for creating experiences that defy convention. Your love for leading others, technology, and design means you will know each Dyson product inside and out and will be the first to learn, share, and inspire your team’s passion for innovation.

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