Most famously known for her role as Carrie Bradshaw in Sex and the City, Sarah Jessica Parker is as much a fashionista offscreen as she is on. In 2014, the actress launched her shoe line SPJ Collection with Manolo Blahnik’s George Malkemus III, inspired by her various film and television roles and ever-evolving love of shoes. The collection is bright, bold and feminine and very evocative of our favourite New York fashion icon.
To honour of her first ever visit to Yorkdale Shopping Centre, we’ve asked Sarah Jessica Parker a couple questions to learn more about the actress, her shoe collection and her own style inspiration.
What made you want to design your own shoe collection?
Launching a shoe collection had always been something I was interested in. Playing Carrie Bradshaw for so many years definitely helped me understand just how seductive shoes can be, though her love affair with footwear was always far more fevered than my own.
In terms of starting a company of my own, the great challenge always was finding the right partner. All along, I just kept imagining working with George Malkemus III. I will never forget the day I finally summoned the courage to call him. The SJP Collection was born and the rest was history. Working hand-in-hand with George has been a dream come true, and I am so proud of the shoes we have built, created and been able to offer for over 3 years now.
How do you want women to feel when wearing your shoes?
Empowered. Confident. Capable. Smart. Sexy.
If you could only wear one pair of shoes for the rest of your life, what would they be?
I can’t pick a favorite silhouette. It’s like asking me to pick a favorite child. I will say that I’ve been living in my Meteor sneakers. It’s the first sneaker we’ve done and it’s quite possibly the most comfortable shoe I’ve ever worn. I also can’t get enough of a new style we’re producing called Anahita. She’s sensible and sexy – a winning combination. I haven’t taken mine off in days.
On Wednesday, October 4th, Sarah Jessica Parker and George Malkemus III will be at Browns Shoes at Yorkdale Shopping Centre to promote the SJP Collection line of shoes. Shoppers will have the chance to meet and have their photo taken with the actress on a first-come, first-serve basis between.
9:30am – 12:00pm
Customers are invited to shop the SJP Collection on a first come, first served basis
12:00pm – 3:00pm
First shoppers to make a purchase on the morning of October 4th, will be placed in a line to get the chance to meet Sarah Jessica Parker and get their SJPs autographed.