Mujirushi Ryohin, MUJIs spelled out name in Japanese, translates to no-brand quality goods, speaking to the companys creation of simple, low-cost, good quality products. Founded in 1980, at MUJIs core is the eye for creating simple, low-cost, good quality products, achieved by streamlining the manufacturing process, through three different avenues: material selection, inspection process and packaging simplification. MUJI does not set out to make objects that entice responses of strong affinity, but rather ones that fill a role. A tie into MUJIs mandate of omotenashi, a Japanese way of treating guests with attentive care, the only location where this exists in Canada, MUJI Yorkdale features two in-store personal shopping consultants: an interior advisor and a styling advisor, experts in the brands home decor and fashion selections. Also only at Yorkdale, the store welcomes an embroidery studio to customize MUJI products on-site.