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Holiday 2016

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Fashion Santa 2016

Check out our 2016 Fashion Santa campaign

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Mujirushi Ryohin, MUJI’s spelled out name in Japanese, translates to “no-brand quality goods,” speaking to the company’s creation of simple, low-cost, good quality products. Founded in 1980, at MUJI’s core is the eye for creating simple, low-cost, good quality products, achieved by streamlining the manufacturing process, through three different avenues: material selection, inspection process and packaging simplification. MUJI does not set out to make objects that entice responses of strong affinity, but rather ones that fill a role. A tie into MUJI’s mandate of omotenashi, a Japanese way of treating guests with attentive care, the only location where this exists in Canada, MUJI Yorkdale features two in-store personal shopping consultants: an interior advisor and a styling advisor, experts in the brand’s home decor and fashion selections. Also only at Yorkdale, the store welcomes an embroidery studio to customize MUJI products on-site.

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