WHAT’S NEXT is more than a declaration of leading style, it is a theme designed to extend the campaign to the year 2016. WHAT’S NEXT not only speaks of the next trend, the next must-have, the next season, it leads to the next big thing. The expansion.
For this campaign, we had Fashion photographer, Victor Demarchelier, son of the renowned fashion photographer Patrick Demarchelier capture our brand. While his famous father is one of the world’s top 20 fashion photographers, the younger Demarchelier is rising in the ranks and listed as one to watch in the top 100. His work graces the pages of Vogue and Harper’s Bazaar and his client list includes recent campaigns for Barneys, Neiman Marcus, Ralph Lauren and DKNY. Demarchelier takes the finer points of the iconic fashion photography and aims them at the future. He is the next generation of fashion photographers and, appropriately, “What’s Next” on the horizon.
The campaign features the face of Mirte Maas. This Netherlands beauty is a rising star and ranks as one of the top 50 models in the world. The campaign shines a spotlight on our ongoing curation of the best retail collection. Take a look below at our images: