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Concept x Flawless by Friday

Concept x Flawless by Friday


We are so excited to announce that Concept x Flawless by Friday will open on June 7th!

This iteration will provide you with the opportunity to shop Canadian female founded brands and meet with the founders themselves. Curated by Flawless by Friday to celebrate female entrepreneurs, Concept will be showcasing over 50 innovative Canadian business, products and services created by women until July 31st.

Four, two-week themes will take place highlighting a mix of female founded brands with product demos, talks, consultations, food, music, art and more! In addition to all the amazing brands, Flawless by Friday will be featuring their new makeup line with digital try-on technology and launching their Flawless by 15 Beauty Bar exclusively at Concept.

THEME #1 – Babes Who Beach

Take a look below to see who’s here to make all your beach dreams come true ☀

Flawless by Friday 

Flawless by Friday is a revolutionary Canadian beauty brand that combines state-of-the-art technology with proven natural ingredients to minimize time and maximize results.The reason for their products: Helping you feel flawless in your own skin and in your own way.

Saltwater Collective

Empowered by intention, Environmental by design. The Saltwater Collective is a sustainable women’s swimwear brand made in Canada and designed with real female figures in mind. We believe that beauty comes from confidence, and our mission is to encourage women to embrace what makes them unique.

All You Are

The All You Are Robe was designed for a busy life, a full life, a beautiful life. Tired of robes that were too bulky and unflattering or otherwise clingy and slinky, Founder Kena Paranjape set out to design the ultimate robe – one that is flattering, function, comfortable but totally chic.


Canada’s exclusive online boutique for Australian labels. Figjamto is always seeking new trends, unique styles and sleek silhouettes to venture daily leading people to dress fearlessly. 


HEMM blends fitness and fashion together to fuel your workout and your life. We believe that the clothes you choose to sweat in should move the way you do and make you feel unstoppable.

437 Swimwear

437 SWIMWEAR is a Canadian, female-owned swimwear brand that designs suits to embrace women’s curves. In 2018 alone, their figure-flattering, minimalistic styles have been featured on Cosmopolitan, spotted on Tammy Hembrow on four separate occasions, and has been praised by model Winnie Harlow.


Canadian sunglasses brand focused on sustainability & charity. Amevie sunglasses are built with polarized UVA/UVB protecting lenses AND with FSC certified bamboo. Buy a pair, give a pair.


Unique cacti and succulents each one with its own name and personality. our perfect prickly friends will make you smile specially since they’re so cute and low-maintenance.

Jolie Laide

Jolie Laide is a travel and lifestyle brand that produces high quality, well – designed leather camera straps, leather camera bags and travel accessories which are inspired by nomads, artists and explorers.

Patricia Wong

Patricia Wong’s jewellery design reflects her enduring fascination of fashion, architecture, and the sculptural arts.  Working with 14K gold, sterling silver, diamonds and a range of precious gemstones, she continues to push conventional jewelry design stereotypes with her latest collection, designed to bring one of a kind fine jewelry into the wardrobe of an everyday women.

Bio Raw

BIO RAW makes Fast-Food with Integrity – Quick, Easy and Convenient, Ready-to-Meals! Nature provides an array of disease-fighting, hormone balancing, mood enhancing properties, and we take this gift and infuse it with flavor, texture, and style to create a hearty, satisfying meal!


MadBags are beautiful, silk, handmade Jewellery Pouches, each with seven interior pockets that separate jewellery safely while keeping it together. MadBags are a pretty and practical way to organize Jewellery at home as well as a compact and easy way to transport jewellery while travelling.

Wink and Wave

Wink and Wave is a Toronto-based Mobile Beauty Salon serving the GTA. Established in 2014, we were the first out of the gate to offer at home beauty services. Catering to busy women who do it all, and prefer the comfort of their own home. Not to mention our flexible hours that make getting beautified a cinch. We want to inspire women and empower them to reach their dreams!

Cicco Chains

Cicco chains is functional fashion. Conveniently securing your shades in a stylish way. Their inspiration behind the Cicco Chains collection is all about their personal travel experiences.

To see what themes are next click here.

Concept x Flawless by Friday Information

Mon 11am - 7pm
Tue 11am - 7pm
Wed 11am - 7pm
Thur 11am - 7pm
Fri 11am - 7pm
Sat 11am - 7pm
Sun 11am - 7pm
View Store Page

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