Known for always pushing creative boundaries, Yorkdale has taken a bold new approach for its Fall/Winter 2017 ad campaign. The innovative use of projection provides a visually stunning back drop for a series of fashion-forward videos and still images.
The campaign was skillfully captured by Chris Nicholls. Canada’s most-respected and awarded fashion photographer, Nicholls is recognized for his discerning eye and unmistakable images – which appear through the pages and on the covers of magazines such as Fashion, Flare and Marie Claire.
Styled by Zeina Esmail, editor at large for Fashion magazine, and featuring rising Canadian model, Elizabeth Salt, the campaign solidifies Yorkdale as the definitive Centre of Style.