BEAUTIFUL HAIR IS ROOTED IN THE SCALP
On May 7th, Aveda Canada is introduced the NEW Pramāsana™ Scalp Care, a 96% naturally derived product line focused on building the foundation to beautiful hair starting with a clean, healthy scalp.
You probably have a routine for washing your hair, but when it comes to your scalp, but you probably haven’t thought twice about cleansing. Pramsana was designed to help the fill the void between the two to give you your best possible hair (P.S. find out how you can win the new Pramāsana™ Scalp Care collection & signature favourites from Aveda below).
“Your scalp is simply an extension of your facial skin and just like your face, your scalp needs cleansing, balancing, and protection,” says Justina Mejia-Montane, VP of Global Product Development at Aveda.
When you start to think about your scalp as the soil from which your hair grows, you can begin to understand the importance of giving your scalp a little extra care.
So, how does it all work?
Aveda’s Pramāsana™ Scalp Care collection includes:
The Pramāsana™ Exfoliating Scalp Brush which is a flexible, looped bristle brush follows traditional dry brushing techniques. The brush will loosen impurities and free the scalp of build-up, allowing the cleansing process to have optimal effectiveness.
The Pramāsana™ Purifying Scalp Cleanser deeply, yet gently purifies the scalp with plant derived cleansing agents leaving the scalp invigorated and refreshed. This daily cleanser should be used every time before you shampoo to instantly balance sebum levels, creating a clean scalp foundation. An interesting fact: the first ingredient to the Pramāsana™ Purifying Scalp Cleanser is the same ingredient as Aveda’s coveted Botanical Kinetics™ Purifying Face Cleansers. Cleansers are for your scalp, shampoo is for your hair.
Lastly, the Pramāsana™ Protective Scalp Concentrate is a lightweight serum that penetrates the surface layers of the scalp to nourish and help preserve the scalp’s natural protective barrier, while also protecting from pollution and other free radicals.
Want to try it for yourself? Aveda Canada would love to invite you in-store for a complimentary Awakening Scalp Experience! Visit the Aveda Experience Centre on the west end across from Harry Rosen!
Also, if you haven’t already entered, Aveda Canada is hosting a Mother’s Day Giveaway! Here’s what you need to do – Share a story about makes your mom great and why you want to treat her this Mother’s Day on our Facebook post and the winner will be chosen on May 12th ($250 value).