PLAY LINE FRIENDS is a fun and playful concept store based on LINE FRIENDS proprietary character lines - BROWN AND FRIENDS and BT21. It was created as part of the flexible global expansion of the LINE FRIENDS brand. Building upon the popularity and increased demand amongst global consumers for its original characters, LINE FRIENDS seeks to strengthen its accessibility, bringing its widely loved characters closer to you. The store features home, office, and lifestyle merchandise, which are practical and adorable - perfect for any occasion. You can also look to a whole range of exclusive merchandise available only in Canada. PLAY LINE FRIENDS will also feature new never-seen-before collaborations so as to bring new experiences with unique and playful designs. Come and meet BROWN & FRIENDS and BT21 characters today!