It all began in 1980, a man on the Great Lakes, in need of a great hat..
Born on the lakes of Ontario, perfectly at home all over the world. For over 40 years, we've been inspired to create products that help you enjoy the beautiful outdoors - and let you stay out there for longer.
Today, that DNA remains the same. We still handcraft our iconic heritage hats right here in Ontario, Canada - but we're redefining what outdoor life & style can be. From sustainable processes and recycled materials, to fresh seasonal looks and smart design. This is where style meets utility.
WELCOME TO THE ICONIC LIFE OUTDOORS.