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Summer Self Lovin' | Concept 0.6

Summer Self Lovin' | Concept 0.6


This iteration will provide you with the opportunity to shop Canadian female founded brands and meet with the founders themselves. Curated by Flawless by Friday to celebrate female entrepreneurs, Concept will be showcasing over 50 innovative Canadian business, products and services created by women until July 31st.

This summer we are all about self lovin’; we are taking this summer head on and we’re going to love every minute of it! Stop by the newest Summer Self Lovin’ iteration inside of CONCEPT from July 4th to July 17th and check out these amazing brands to elevate your summer from boring to blazing:

Flawless by Friday

Flawless by Friday is a revolutionary Canadian beauty brand that combines state-of-the-art technology with proven natural ingredients to minimize time and maximize results.The reason for their products: Helping you feel flawless in your own skin and in your own way.

Exclusive: Discover their new makeup line with digital try-on technology and launching their Flawless by 15 Beauty Bar exclusively at Concept.

All You Are

The All You Are Robe was designed for a busy life, a full life, a beautiful life. Tired of robes that were too bulky and unflattering or otherwise clingy and slinky, Founder Kena Paranjape set out to design the ultimate robe – one that is flattering, function, comfortable but totally chic.

Cat Janiga

Inspired by her continuing travels around the world, each of Cat’s creations are rooted in a desire to support and empower women everywhere. All jewellry is crafted for quality, and made in Canada from brass and silver dipped in rhodium or 22kt gold.


Encircled is on a mission to create versatile, high quality and responsibly-made clothing, so that our customers can be truly proud of their wardrobes and do more with less. We’re proudly 100% Made in Toronto, Canada from sustainable fabrics. Start building your capsule wardrobe today.

Island Joy

Island Joy is luxurious body care inspired by the Caribbean. A collection of all-natural sugar scrubs handcrafted in small batches, using nature’s finest ingredients and infused with the exotic scents of the tropics.

Laced Silk

LACEDSILK is a Canadian ready-to-wear womenswear label for the free and unapologetic. Designed by Jessie Da Silva. Made in downtown Toronto.

Love at First Blush

Inspired by flora and fauna, Love at First Blush creates a new approach to jewelry, shaping leather into feminine forms and delicate pieces of wearable art. Her pieces are transformed with traditional techniques and cutting-edge technology to capture the natural textures and the essence of the piece, designed and handmade in her Toronto studio.

Lesley Hampton

LESLEY HAMPTON aims to exemplify the poise and inner determination which can occur within a being. By including diversity not only in every piece designed but also on the runway, LESLEY HAMPTON is recognized for critiquing the conditioned society, focusing on issues of the ideal female body shape and personal identity.

HomeBody Collective

Working primarily with plants, Homebody Collective came to life as a local business creating small scale home decor to beautify the plant life surrounding us. Above all, Homebody Collective’s pieces transforms your house into the home that you so richly deserve – a place where you will be proud to be a Homebody.

In Soft Focus

Soft Focus is a curated line of stylish loungewear, focused on crafting contemporary silhouettes out of quality, natural fabrics. Each piece is designed for you to do you. From a lazy Sunday on the couch or a work day at home, to a dinner party with friends or a night out at your favourite local haunt. Born out of a desire to create a collection that matches the lifestyle and needs of the modern woman, Soft Focus is simple, elegant yet relaxed pieces that are made for lounging, and styled to live your best life.

Lohn Candles

Made with botanically-based fragrances, organic coconut and soy wax and handcrafted in Toronto, Lohn’s non-toxic candles are inspired by The Amber Road and smell like the Sea, Forest, Mountain Air and Lithuanian Rue.

Mayana Geneviere

Mayana Genevière celebrates & supports a woman’s ever changing journey to feeling their most powerful and beautiful self. The brand has perfected the instant feel of allure wit inclusive collections that meticulously embrace the feminine silhouette with a wide size range of XS – 3XL, A – H cup. Exclusive to the Mayana Genevière label is the innovative patented ALUXTRA® Clasp-Free Technology. Experience the on ly bra in the world to offer dual functionality, providing the option to transform from sexy and supportive to a discrete one-handed nursing wonder. Ethically produced in Toronto, Canada, Mayana Genevière® is focused on quality and luxury with a socially conscious cause.


Melior was established as a result of Toronto Fashion Incubator’s Fashion Your Future entrepreneurship program for youth. Taking the theme of mental health and creating day and evening clutches that act as conversation pieces and remove the stigma on mental health.


OKAYOK is a Toronto-made line of contemporary playwear that includes a selection of well cut basics, paired with seasonal stories in theme and craft. Brand designer Adrienne Butikofer has been selling her work in Toronto for over a decade and is a dedicated fashion maker and manufacturing localist.

House of Hayla

Toronto’s newly minted Monochrome Heel Collection from co-creator Hayla Amini of House of Hayla has arrived. Monochromatic fashion has been a staple in men’s shoe design for decades but rarely pressed upon with dramatics in women’s design until now.


Women (and men) demand clothing that speaks to who they are, and therefore, to others. NOPAULAGIES raises the bar for ‘statement clothing’ encouraging self-evolution and inclusivity. Our clothing not only looks and feels sublime, it’s the perfect catalyst to get these important conversations started.


NARCES is a Toronto-based womenswear line that specializes in special occasion, cocktail, evening wear, prom, and bridal dresses. Designer and Creative Director Nikki Wirthensohn Yassemi brings her international background to her aesthetic, having been born in Austria and growing up in Iran and the UK before moving to Canada, where she now resides.



Concept x Flawless by Friday Information

Mon 11am - 7pm
Tue 11am - 7pm
Wed 11am - 7pm
Thur 11am - 7pm
Fri 11am - 7pm
Sat 11am - 7pm
Sun 11am - 7pm
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