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Suns Out, Moms Out

Suns Out, Moms Out


This iteration will provide you with the opportunity to shop Canadian female founded brands and meet with the founders themselves. Curated by Flawless by Friday to celebrate female entrepreneurs, Concept will be showcasing over 50 innovative Canadian business, products and services created by women until July 31st.

We’re excited to announce that the second theme inside Concept x Flawless by Friday is, Suns Out, Moms Out. Launching tomorrow, June 20th, this iteration is equipped with environmentally sustainable clothing, matching mommy and me apparel and so much more!

See who’s here:

Flawless by Friday

Flawless by Friday is a revolutionary Canadian beauty brand that combines state-of-the-art technology with proven natural ingredients to minimize time and maximize results.The reason for their products: Helping you feel flawless in your own skin and in your own way.

Exclusive: Discover their new makeup line with digital try-on technology and launching their Flawless by 15 Beauty Bar exclusively at Concept.

All You Are 

Tired of robes that are too bulky and unflattering? The All You Are robe was designed for a busy life, a full life, a beautiful life. Founder Kena Paranjape set out to design the ultimate robe – one that is flattering, comfortable and totally chic!

Poppy’s Collection

A curated collection of timeless clothing, handcrafted toys, and elevated accessories for parents and their little ones.

Isa and Bella

Isabel’s line of organic, unique and whimsical baby clothes is as serios about sustainable organics as it is about having days filled with magic. Isa and Bella is curated with a focus on quality and comfort while offering fun clothes that will grow with active little ones.


BLUISH is about modern tulle skirts for you and your mini. Bring some cheer!


Suetables is a highly personal jewelry line, embodies ‘modern craft’ with graphic shapes and designs that are often hand stamped with meaningful words, messages and dates onto sterling-silver, 10K gold and 14K gold-dipped charms and pendants.

Mayana Geneviere

Mayana Genevière celebrates & supports a woman’s ever changing journey to feeling their most powerful and beautiful self. The brand has perfected the instant feel of allure wit inclusive collections that meticulously embrace the feminine silhouette with a wide size range of XS – 3XL, A – H cup. Exclusive to the Mayana Genevière label is the innovative patented ALUXTRA® Clasp-Free Technology.

Experience the only bra in the world to offer dual functionality, providing the option to transform from sexy and supportive to a discrete one-handed nursing wonder. Ethically produced in Toronto, Canada, Mayana Genevière® is focused on quality and luxury with a socially conscious cause.

Moms TO

Creating safe spaces for moms to connect, celebrate motherhood and to feel a sense of a community. We offer fun, cool, hip, mom-centred, high impact and high contact social and educational experiences.

My Panchhi

Give your baby’s gentle and porous skin a break from toxic chemicals dyes this summer and wrap them in Panchhi’s softness of 100% organic cotton muslin and wellness of therapeutic herbal dyes. Let’s get one step closer to eco-friendly living with Panchhi’s everyday baby essentials from swaddles, sleep sacks and crib sheets to towels, wash cloths and more.

Lines of Elan

Lines of Elan is a Canadian beauty essentials company based on the philosophy that products can be plant powered, organic and beautiful from the inside out. Discover your best you, with the best ingredients and without compromise to our planet.

Pingo apparel

Ethical and modern baby and toddler online boutique.

Wink & Wave

Wink and Wave is a Toronto-based Mobile Beauty Salon serving the GTA. Established in 2014, we were the first out of the gate to offer at home beauty services. Catering to busy women who do it all, and prefer the comfort of their own home. Not to mention our flexible hours that make getting beautified a cinch. We want to inspire women and empower them to reach their dreams!

KyKy Cookies

KyKy Kookies of KyKy’s Bakeshop, an online bakeshop based out of Toronto, are premium, jumbo sized cookies that are crispy on the outside, and soft, gooey on the inside. KyKy Kookies are like none other on the market, and KyKy guarantees that these Kookies are the best treat that you will ever eat. Also featuring a new menu item, KyKy Kookie Dough, edible kookie dough with creative, fun, and delicious mix-ins! High quality ingredients, innovative kookies, and mouth watering delicious, KyKy is taking cookies to the next level!


Fragola provides your growing babe a variety of thoughtfully balanced meals, freshly prepared with nutrient rich ingredients. Fragola offers a full service meal plan delivered to your door in convenient single portion containers, freshly made, freshly sealed but also freezer safe for up to 3 months!


BIO RAW makes Fast-Food with Integrity – Quick, Easy and Convenient, Ready-to-Meals! Nature provides an array of disease-fighting, hormone balancing, mood enhancing properties, and we take this gift and infuse it with flavor, texture, and style to create a hearty, satisfying meal!

Total Cleanse

Total Cleanse is Canada’s premier juice cleanse delivery service, providing you with a unique variety of fresh, high quality cleanses designed to detoxify your body.

Here for a good time, not a long time! Plan ahead to visit the brands that will be available only for a limited time:

  • Q for Quinn – June 20-24 & June 29 – July 1
  • Nudnik Toronto – June 27  
  • Pocomono – June 22-26
  • Magnetree – June 20, June 30 & July 1
  • The Urbivore Sisters – June 26 – July 1
  • No Paulagies – June 29 – July 1

Concept x Flawless by Friday Information

Mon 11am - 7pm
Tue 11am - 7pm
Wed 11am - 7pm
Thur 11am - 7pm
Fri 11am - 7pm
Sat 11am - 7pm
Sun 11am - 7pm
View Store Page

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