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The Yogen Früz Brain Project Is Back!

The Yogen Früz Brain Project Is Back!


We are proud to welcome back The Yogen Früz Brain Project. Throughout the month, you will be able to view 50 brain sculptures, transformed into striking works of art, and read the story behind why each artist supports brain health. A curated selection of international artists and celebrities designed and created this year’s brain art, including Romero Britto, Cheryl Hickey, Michelle Vella, Alex ‘Runt’ Currie, and many others.

The Yogen Früz Brain Project, a fundraising and awareness campaign by the Baycrest Foundation, encourages Canadians to get a head start on brain health from a young age. Dementia is a public health concern worldwide and Baycrest scientists are leading research on early detection for dementia.  Sculptures are available for purchase, with all proceeds supporting Baycrest, a global leader in brain health and aging. Thinking of purchasing a brain? Click here.

Find the sculpture throughout our shopping centre! They are by RH, Gucci, and Victoria’s Secret.

About The Yogen Früz Brain Project

The Yogen Früz Brain Project invites select artists to apply their own unique medium to a sculpture to create a piece of art that tells a story of why they support the cause. Creators of this year’s brains include fine artists, sculptors, musicians, broadcasters, and influencers, among others. The unique use of this medium prompts conversations about art, brain health and what they mean to each individual that admires the sculptures.

This past summer, the city-wide exhibit has showcased brains at Nathan Phillips Square, Union Station, Brookfield Place, the SoHo Hotel, Simcoe Wavedeck, Ports Toronto (Porter Terminal) and Yorkville Park. The exhibit will be on display until November 30.

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