We are proud to welcome back The Yogen Früz Brain Project. Throughout the month, you will be able to view 50 brain sculptures, transformed into striking works of art, and read the story behind why each artist supports brain health. A curated selection of international artists and celebrities designed and created this year’s brain art, including Romero Britto, Cheryl Hickey, Michelle Vella, Alex ‘Runt’ Currie, and many others.
The Yogen Früz Brain Project, a fundraising and awareness campaign by the Baycrest Foundation, encourages Canadians to get a head start on brain health from a young age. Dementia is a public health concern worldwide and Baycrest scientists are leading research on early detection for dementia. Sculptures are available for purchase, with all proceeds supporting Baycrest, a global leader in brain health and aging. Thinking of purchasing a brain? Click here.
Find the sculpture throughout our shopping centre! They are by RH, Gucci, and Victoria’s Secret.