A first in Canada, Valentino's 4,600 square foot boutique marks an important step in the development of Valentino’s worldwide retail network expansion, and it continues the innovative concept developed by Creative Director Pierpaolo Piccioli together with David Chipperfield Architects. By combining old and new, the store concept generates a palazzo-like atmosphere, steering away from a showroom approach of a traditional boutique and promoting a more architectural retail format instead. This approach imbues the store with a sense of permanence and purity that reflects the quality of the Maison’s products. This boutique carries all womenswear and menswear product categories: ready-to-wear, accessories and fragrances. The new global store concept for Valentino collections creates a personal atmosphere while still maintaining the brand’s fundamental values of craftsmanship, romanticism and classical style.