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  • Home Blog The Eras-Inspired Style Guide

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    Along with delivering us generation-defining songwriting and countless chart-topping hits over the last 18-plus years, there’s no denying that Taylor has aced her style game every step of the way. Take a page from each of her highly defined eras with our Swift-inspired shopping guide: perfect picks for every trailblazing period of her career.

    Reformation

    Anine Bing

    The Country Roots Eras

    Capturing Taylor’s cute country aesthetic is a cinch: start with a Tim McGraw-worthy slip dress (extra points for a pretty floral print) and top it off with some undeniably southern accessories, like an embellished cowboy hat or western-influenced boots.

    Dior

    Ralph Lauren

    The Evolution of Pop Eras

    From violet-hued ballgowns to black-and-white-and-red-all-over everything (who could forget the 22 music video?), Taylor’s oh-so-successful leap into the mainstream yielded some major sartorial moments. No matter your look in this pop-focused period, a swipe of crimson lipstick (we hear she’s a big fan of Pat McGrath Labs) is a must.

    Dynamite

    Givenchy

    The Dark Side Eras

    Sleek, edgy and a whole lot of drama—there’s no doubt Taylor’s bad girl era was a true departure from her previously polished ones. Cop the rebellious energy for yourself with a moody black colour scheme, streamlined-meets-sexy silhouettes and a hit of snake print. Gorgeous, indeed.

    Honey

    Aldo

    The Ultra-Feminine Eras

    It’s all love in this rainbow-hued era with an equally romantic mood to match. Take a cue from the ME! video and adopt an all-pastel palette with plenty of nods to everything warm and fuzzy (think plenty of glitter, cloud motifs and heart-shaped accessories.)

    Brunello Cucinelli

    Alexander McQueen

    The Reflective and Introspective Eras

    Taylor’s completely unforeseen (but much-beloved) indie-folk era—defined by worn-in plaids, whimsical, floor-length dresses and woodland details—is ripe for replicating. And of course, a cozy cardigan is always an on-the-nose option.

    Ready to nail down an unforgettable outfit for the Tour of the Era? Visit The Centre of Style to shop your favourite Taylor-inspired looks at any time.

    Book Signing and Conversation with Sarah Chapelle

    Join Indigo with New York Times best selling author, Sarah Chapelle, as she shares her insights on her new book, “Taylor Swift Style.”

    On Thursday, November 13, gather in East Court for an engaging conversation, while getting your copy signed by Sarah. Plus, more delightful surprises to come!

    Limited spots available. Click the link below to reserve your ticket.

    Reserve Now

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