If the eyes are the windows to the soul, why not make them stand out?

For fans of big, bold looks. Enriched with upcycled coffee powder and coffee oil, (no carbon black for us, thanks!) this liquid eyeliner glides smoothly onto the lash line to make your eyes look as they have wake up and easily achieve intense, jet black, dramatic lines. We like to think of it as the extra-glam look you can keep in your makeup bag.

But it still has a gentle side. Made with 92% ingredients of natural-origin, including Community Fair Trade organic aloe vera sourced from Mexico, Wake-Up Call is suitable for all types of eyes and skin, including sensitive.

And with the ultra-fine pointed, flexible brush tip, you can ensure your look is as precise as you need it to be, with maximum control. Nail your wings first time, every time.

At The Body Shop, we’re always striving to be as inclusive as we can be. So, we trialed and tested our Mascara on a diverse panel of six Fitzpatrick scale tones across 105 people from different genders and age groups, and with different skin tones and skin types, to ensure the product performs well on everyone.

After 1 use:

85% agree that the brush allows for maximum control to draw smooth, continuous lines
80% agree that their eyeliner lasted all day without need of touching up
92% agree that the product felt lightweight and comfortable to wear

All in a new bolder all-black pack with a recyclable bottle * and flexible brush tip developed for comfortable & precise application.

* Where local facilities allow. The cap/wand is not recyclable due to the mix of materials.

Gives an intense black color to enhance eye definition
Creates instant bold lines
Lasts up to 12 hours without fading or transferring
92% ingredients of natural origin
The Vegan Society certified
Enriched with upcycled coffee powder and coffee oil
Formulated with CFT organic aloe vera from Mexico
Suitable for all skin types & Dermatologically tested

Popular Categories

Cosmetics

Eye Makeup

Eyeliner

Bold Eyeliner

bold eyeliner

M·A·C Colour Excess Gel Pencil Eye Liner

MAKE UP FOR EVER Artist Color Pencil Longwear Eyeliner 0.04 / 1.41

Frame It Brow Pomade

Brushstroke 24-Hour Liner

Gucci Stylo Contour Des Yeux Khol Eyeliner 0.01 oz/ 0.3 g

Anastasia Beverly Hills Darkside Waterproof Gel Matte Eyeliner Darkside 0.01 oz/ 0.28 g

Valentino Twin Liner Gel and Liquid Eyeliner 01 Black and Nero 0.5 mL Liner/ 0.1 g Pencil

Wake-Up Call Liquid Eyeliner

Artliner Precision Point Eyeliner

Diorshow 24H Stylo Sparkling Brown Waterproof Eyeliner - The Atelier of Dreams Limited Edition

Le Stylo Waterproof Eye Liner

Lancôme Idôle Ultra-Precise Felt Tip Liquid Eyeliner

Diorshow 24H Stylo Sparkling Taupe Waterproof Eyeliner - The Atelier of Dreams Limited Edition

Idôle Ultra-Precise Waterproof Eye Liner

Liquid-Eyeliner Metallic to Glittery

MAC Cosmetics Brushstroke Eyeliner 0.02 oz/ 0.67 g

PHYSICIANS FORMULA Ultra Fine Liquid Eyeliner Deep Brown

PHYSICIANS FORMULA Eb Waterproof Ulfine Liquid Eyeliner Blackest Black

KVD Beauty Super Pomade Vegan Eyeliner, Shadow & Brow Pigment

Dior Addict It-Line Liquid Eyeliner

Waterproof Eye Pencil

Diorshow In & Out Eyeliner Waterproof - Limited Edition

MAKE UP FOR EVER Aqua Resist Color Ink 24HR Waterproof Liquid Eyeliner

Brushstroke Liner

Continue browsing