Yorkdale Shopping Centre

This Black History Month, we celebrate the incredible creativity, talent, and resilience of Black-owned brands across beauty and beyond. From skincare innovations to makeup lines that prioritize inclusivity, these businesses are redefining industry standards and empowering communities.

Discover the Black-owned brands at Yorkdale that are making an impact in their respective fields, listed below.

Briogeo, the Black-owned haircare brand that made its debut on Sephora shelves in 2014, quickly became a standout in the beauty industry with its clean, effective products like the Don’t Despair, Repair! Conditioner and Deep Conditioning Mask, earning Allure Best of Beauty and Readers’ Choice Awards. Its rapid growth caught the attention of Wella Company, leading to a strategic partnership in 2022. Although acquired, Briogeo founder Nancy Twine remains as CEO while also joining Wella’s executive leadership team, helping drive future growth and innovation. The partnership promises to elevate Briogeo’s global expansion and success, aligning with both companies’ shared values and vision.

Available at Sephora

Launched by Rihanna in 2017, Fenty Beauty revolutionized the beauty industry with its groundbreaking inclusive shade range, setting a new standard for diversity in cosmetics. Fenty Beauty continues to push boundaries with innovative, high-performance products that cater to all skin tones and types. The brand’s success led to a powerful expansion into complexion, lips, and more—solidifying its place as a global beauty powerhouse.

Available at Sephora

Founded by legendary makeup artist Pat McGrath in 2015, Pat McGrath Labs quickly became a luxury beauty powerhouse known for its high-impact pigments, innovative formulas, and runway-inspired artistry. The brand’s signature products, including the iconic Mothership Eyeshadow Palettes and MatteTrance Lipsticks, have earned global acclaim and multiple beauty awards. McGrath’s influence extends beyond beauty, as she continues to shape trends and redefine glamour. With its unmatched creativity and opulent formulations, Pat McGrath Labs remains a leader in the industry.

Available at Sephora

Epara is a luxury skincare brand founded by Ozohu Adoh, designed to cater specifically to the unique needs of melanin-rich skin. Rooted in African botanicals, Epara’s high-performance formulations use natural and organic ingredients to address concerns like hyperpigmentation, dryness, and uneven skin tone. With a commitment to both efficacy and indulgence, the brand has gained recognition for its rich textures and nourishing benefits. Epara continues to set the standard for luxury skincare with a focus on heritage, science, and sustainability.

Available at Holt Renfrew

Maneuver is a modern grooming brand built for men who prioritize performance, style, and self-care. Founded on the belief that high-quality haircare should be simple yet effective, Maneuver offers a range of expertly crafted styling products designed to enhance hair health while delivering versatile, long-lasting hold. With a focus on clean ingredients, lightweight formulas, and effortless application, Maneuver ensures that every product—whether a styling cream, pomade, or texture spray—fits seamlessly into a well-groomed lifestyle.

Available at Holt Renfrew

For the entire month of February, visit the Atrium at Yorkdale to witness a captivating photography exhibit, celebrating the creativity of Black-alumni from The Remix Project’s photography program. Learn more about our year-long partnership with The Remix Project through the link below.