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Yorkdale is proud to collaborate with Ashkan and Roham, the Hobian brothers, to explore how they blend fashion, storytelling, vulnerability, personality, and Pride into their unique creative journey.
In our Q&A, we sat down with Ashkan and Roham to discuss how individuality and fearless self-expression shape their work, alongside the brands that champion their vision, including Aesop, Nespresso, and COS. Their honest conversation reveals how vulnerability and creativity combine to inspire confidence and inclusion.
Q: Describe your style in 3 words:
Ashkan: Unbothered
Roham: Unbothered, bold and authentically ourselves.
Q: What's one fashion rule you love breaking:
Roham: Definitely mixing masculinity and feminity.
Ashkan: We like taking more of a structured top and mixing with something more romantic in the bottom, like a flowy pant. I think COS gets it.
Q: What makes you feel the most confident:
Roham: Like something black head-to-toe…
Ashkan: We all know how much you love wearing black. Freshly caffeinated confidence hits differently. Thank you, Nespresso!
Q: How has pride shaped your style and confidence?
Ashkan: I think pride has permitted us to not ask for permissions anymore.
Roham: It’s also about owning who you are fully. I don’t think it’s always all about the rainbows…
Ashkan: But it is. Like the lineup of Aesop hand and body balms.
Q: What is your last message for pride this year?
Ashkan: Be soft. Be loud. Be weird. And whatever version feels most like you, that’s pride.
Roham: Don’t perform your confidence. Build it, wear it, and never return it.
Ashkan: And if you don’t know where to begin, Yorkdale has got you covered.
Roham: Verbatim.
Ashkan: Verbatim.
Watch the full video of Ashkan and Roham’s shopping journey and interview now on our social channels.
Live proud, in style and confidence—happy Pride Month!