Founded in 1925 as a family-owned fur and leather-goods shop in Rome, Fendi has grown into an icon of Italian luxury, beloved especially for its signature Baguette and Peekaboo handbags. Since the original design in 1965, Fendi has been known for their "FF" logo, featured on many of their products. Known for its avant-garde motifs and flawless Italian craftsmanship, the brand mixes it's modern flare with heritage style, while remaining true to its longstanding use of the finest fabrics and leathers in the world.